Money Online

All you need to know about making money online

January 8th, 2007

PayPerPost - The controversy that generated The buzz

How it works
If you have a blog, you register with pay per post program and if you are accepted you can choose from a list of opportunities that they provide and blog about them. After 30 days (you must keep your post active at least that long) you will be paid. The amount of money you receive for one blog post can vary depending on the advertiser, but the good thing is that you know from the start how much money you will receive.

The controversy
A few months ago, a lot of well known bloggers like Darren Rose, Marshall Kirkpatrick, and many others didn’t seem to like this program. Even BusinessWeek.com had a very negative opinion about it and stated that it was “Polluting the blogosphere“. The main reason why these people were against it was that bloggers might have been tempted to go over the ethics and promote a bad product and the worst part is that their readers would not be aware that it was a payed post since disclosure WAS optional. And to be honest, I tended to agree with this aspect (up to a point) and I strongly felt that every “postie” (as payperpost.com like to call their bloggers) should provide a text info at the end of their post to let everybody know that it was an ad.
However, payperpost.com did not say that disclosure was forbidden, so it was the blogger’s decision to post a disclosure or not. Therefore, I don’t believe that payperpost.com was all that bad, and I can not understand why a blogger would take the risk of destroying his credibility by not letting his readers know that he was payed to write that post; keep in mind that payed posts are not related in any way with the action that readers will take (the payment does not depend on a number of clicks or sales generated by that post).
Patrizia Broghammer had a very interesting comment on Problogger; it started with: “When a marketing guy is paid to make a commercial for a company not necessarily needs to like the product or use it.It does it because they pay him”.

But again, everybody knows that he was a marketing guy and he was payed to do that, but if a friend of yours for example will come to you and recommend a specific product there is a far better chance you will try it especially because you assume that he was not payed to advertise for it and he speaking based on his own experience.
Now, disclosure is REQUIRED so all that debate only generated a buzz, so now almost every blogger seem to know about PayPerPost program. Looking back, it seems more and more like link baiting…

P.S. And just in case anybody is wondering, what I have written above is not a “pay per post” ad

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January 5th, 2007

BlogAds - an important source of revenue

Blogads is a service that is very similar to the traditional method of making money online by selling advertising space. However, the main advantage that BlogAds has over this one is that you don’t have to deal directly with the clients, negociate contracts and worry about not payed invoices.

YOU will establish the prices for placement of their ad units in different locations of your layout and wait for the offers to come. Basically you are the one who makes the final decision regarding what appears on your blog and what doesn’t.

Another good thing about BlogAds is that you don’t need to worry about placement and blending the ads in order to “trick” your visitors to click on them because is not a contextual advertising program (like adsense) . You have to concentrate only on doing what you do everyday, and keep the incoming traffic. Further more, if your blog approaches topics like politics or celebrities, you won’t be able to make too much money with contextual advertising, regardless of the traffic that you have for many reasons (I will cover this issue in another article) but these type of topics are known to attract a lot of visitors, so BlogAds will fit perfectly; the more visitors, the better chance you have to succeed with it.
The earnings from BlogAds can be substantial; there are bloggers that make over 5000 usd per month with this.

Unfortunately, if you have low traffic (under 1000 unique visitors/day) you won’t be accepted in this program, and at the moment, to participate you need to be sponsored by a blogger that is already a member but if you have a blog that has around 1000 readers a day, than you should really give BlogAds a try.
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